รายงานต่อตลาดหลักทรัพย์ฯ

August 07, 2008 To: President, Stock Exchange of Thailand. Re: Submission of Financial Statements for the 2nd Quarter of this Year. Enclosures: Financial Statements for the 2nd Quarter of this Year and the relevant management discussion and analysis. We are sending you herewith the enclosed financial statements of the company and the consolidated statement of the group for the 2nd quarter of this year ended June 30, 2008, which were reviewed by the Auditor and our Audit Committee has already reviewed them. BEC World group was able to made Baht749 millions as its net profit for the 2nd quarter of this year, 12 percent or Baht79 millions higher than that of the prior quarter; an improvement of more than 27 percent or Baht161 millions higher than that of the same quarter of the prior year, as the advertising income increased 11 percent or Baht 201 millions higher than that of the prior quarter; and 23 percent or Baht392 millions higher than that of the same quarter of the prior year; from air-time rate increases on certain day parts, from expansion of prime and super-prime slots and from the higher utilization rate of our commercial air-time, whereas our costs were also higher than the prior quarter and last year, as we changed our programming chart and expanded our prime and super-prime slots but at a lower growth rates; while the selling and administration expenses do not change that much when compares with the prior quarter and those of the same quarter of the prior year, therefore, our profit and our operating margin had improved substantially, as discussed further in the attached management discussion and analysis. Furthermore, our Board of Directors will hold another meeting on the 19th August 2008, to consider the interim dividend payment from results achieved in the 1st half of the year 2008. Please be informed accordingly. Sincerely Yours, (Chatchai Thiamtong) Vice President - Finance BEC World Plc. Consolidated Financial Statements for the 2nd Quarter of the year 2008 Management Discussion and Analysis: Business Environment: The industry has improved since the beginning of the 2nd quarter. Nielsen Media Research (Nielsen) reported that advertising expenditure through television (adex) is higher year-on-year (YoY) in April, and the improvements continued further throughout the quarter with better growth rate, push the adex for the quarter up more than 6 percent higher YoY. Even Nielsen reported that the industry did not expand at all in the first half of this year (because of a big slump during the first quarter) but when reviewed the report in details, it is obvious that several big and mid-size advertisers have increased their adex from the prior year level, some of them increased their adex more than 20 percent. It's a strong evidence of diversity, strength and growth opportunity of the industry. Furthermore, Channel 3 is also growing at a higher growth rate than that of the industry, thus Channel 3 is gaining its market share in adex which end up increased to 28 percent for the first half of this year. Operating Results: Due to the change in accounting for investments, from the equity method to cost method in separate (the company only) financial statements of the company, the reported profit as shown in the separate statements is difference from that shown in the consolidated statement. This MD&A will discuss those numbers shown in the consolidated statement in order to avoid confusion. BEC World group was able to made Baht749 millions as its net profit for the 2nd quarter of this year, 12 percent or Baht79 millions higher than that of the prior quarter; an improvement of more than 27 percent or Baht161 millions higher than that of the same quarter of the prior year, as the advertising income increased 11 percent or Baht 201 millions higher than that of the prior quarter; and 23 percent or Baht392 millions higher than that of the same quarter of the prior year; from air-time rate increases on certain day parts, from expansion of prime and super-prime slots and from the higher utilization rate of our commercial air-time, whereas our costs were also higher than the prior quarter and last year, as we changed our programming chart and expanded our prime and super-prime slots but at a lower growth rates; while the selling and administration expenses do not change that much when compares with the prior quarter and those of the same quarter of the prior year, therefore, our profit and our operating margin had improved substantially. Revenues: Our advertising income in the second quarter of this year was increased higher than that of the prior quarter by 11percent and also higher year on year by 23 percent. The increase came from air-time rate increases on certain day parts, from expansion of prime and super-prime slots - which were needed to accommodate higher than anticipated demands, and from the higher utilization rate of our commercial air-time. The concerts and shows revenue is declined "quarter on quarter" and "year on year" as the number of shows reduced in this 2nd quarter of the year. Costs and Operating Expenses: Costs of services are higher "quarter on quarter" and "year on year" as we changed our programming chart and expanded our prime-time to enhance our opportunity to generate higher revenue and profit; and as we expanded our super-prime slots to accommodate higher than anticipated demands. Costs of concerts and shows reduced in line with revenue. The selling and administration expenses did not change that much when compares with prior quarter and those of the same quarter of the prior year. Financial positions: Our total assets increased when compared with balances at the end of the previous year as cash and short term investment of our cash increased in line with the improved profit even after the payment of our prior year's final dividends during the quarter. Our liabilities are almost at the same level at the end the prior year. Our shareholders' equity increased in line with the improved profit even after the dividend payments. BEC World's financial positions are strong as usual.