25 March 2024
Merchandising, a New Marketing Tool of BEC for Winning Drama Popularity and Income
BEC World of Channel 3 announced a new marketing approach by launching drama merchandising. They launched a set of perfume, called the Scent of Devaprom Collection, that are originated by the ‘Duangjai Devaprom’, the upcoming drama set. The idea and the scent of the perfume is created from the ‘highlight & story’ of each drama title, with the expectation to connect the drama with the audiences and to generate new income for the drama.
Ms. Piyawadee Maleenont, Assistant Chief of Operation Officer, BEC World Plc., who launched the perfume set, as the first set of content merchandising, mentioned that “The perfume is a Merchandising Marketing campaign that was a combination of Creativity and Commercial that spined off from the Duangjai Devaprom drama set. There are five unique scents from the five dramas title under the Devaprom universe. The product used the company assets, Drama fame, to produce a significantly practical product that can promote the content and, at the same time, can generate new income to the company.”
The products are now available for preorder on C3 shop in Lazada, and it will be ready for purchase on the first of April.
Related News
29 September 2021
Channel 3 received five awards from 2nd White TV Awards Announcement
Read More
30 July 2020
ช่อง 3 ร่วมสานต่อกิจกรรมเพื่อสิ่งแวดล้อม ประชุมใหญ่สามัญประจำปี 2563 สมาคมสร้างสรรค์ไทย
Read More
21 November 2019
เจาะลึก 4 ละครช่อง 3 เข้ารอบสุดท้าย รางวัล Asian Academy Creative Awards 2019 ประกาศผลธันวาคมนี้ ที่ประเทศสิงคโปร์
Read More
15 February 2019
มาริโอ้-คิมเบอร์ลี และชาวท่าโฉลงยกทีมสร้างสีสันในงาน ตลาดทองเอก หมอยา ท่าโฉลง
Read More