Social Activities

On 21 September 2024, 6 TV stations participated in the 5^th Badminton Digital TV Unity Cup held at R-MA Football & Badminton Club. Channel 3 played a key role in organizing this event.

The Badminton Digital TV Unity Cup featured teams from 6 digital TV stations, namely, Channel 3, Channel 7, MCOT, Thai PBS, Thairath TV, and Nation. The event was honored by Khunying Patama Leeswadtrakul, Member of the International Olympic Committee or IOC Member, Deputy President of the Badminton World Federation (BWF), and President of the Badminton Association of Thailand under Royal Patronage of His Majesty the King (BAT) presided over the event, and Ms. Supida Chatrapiruk, AVP – CSR and Sustainability, representative of Channel 3, led actor/actress, namely, First - Chalongrat Novsamrong, Mint - Ranchrawee Uakoolwarawat, and the badminton players participated in the competition. The matches were divided into 2 men’s teams, 1 women’s team, and 2 mixed doubles, which are full of intensity to claim victory. Also, the event was honored by Mongkol Boonsun, badminton player from Nation Group who won men’s single bronze medal at the Paris 2024 Paralympic Games joined the competition. All players prepared well to win but the fighting was full of friendship and sports spirit. This competition was not only a stage to show off their skills and players’ abilities, but also strengthen the relationship and unity among entrepreneurs in the digital TV industry. The atmosphere was very lively with each TV station’s cheering team, brightening energy and color to the competition. The winning team was Channel 3, the first runner-up team was Nation, and the second runner-up team was MCOT.

Channel 3 is committed to play an important role in promoting Soft Power in sports and extend gratitude to participating digital TV stations, and the sponsors of the competition including R-Ma Football & Badminton Club, Far East Specialty Company Limited for YONEX sports shirts and shuttlecock, Boon Rawd Brewery Company Limited for Singha drinking water, ViMUT- Theptarin Hospital for ambulance and medical staff, General Beverage Company Limited for Vitaday vitamin water, food support from Mint - Ranchrawee Uakoolwarawat’s Fanclub, and Food Truck (beverage) from First - Chalongrat Novsamrong’s Fanclub.

It is clear that the Badminton Digital TV Unity Cup will not only impress all participants but also truly reflects the collaboration and unity in Thai television industry.