Social Activities

On 28 August 2024, BEC World Public Company Limited and Channel 3, led by Mr. Charkrit Direkwattanachai, EVP - Corporate Affairs and Communications, and Junior - Kajbhunditt Jaidee and Tita - Chayanit Chayjaroen, actor and actress from the Drama “My Secret Zone” received books from Chulalongkorn University Book Center as part of the “Transfer Wisdom … to Youth in AI Era” activity. The opening ceremony of “CHULABOOK FAIR 2024” Revolutionizing Reading with AI, Ph.D. Prof. Wilert Puriwat, Acting President of Chulalongkorn University presided over the ceremony.

BEC Group and Channel 3 realize the significance of reading as a mean to enhance the education potential of Thai children and youth. Education is a fundamental for sustainable development, therefore, BEC Group and Channel 3, in collaboration with Chulalongkorn University Book Center, donated books to schools under the Bangkok Metropolitan Administration, Khlong Toei district. This initiative aims to foster a culture of sustainable learning within Thai society. Apart from donating books, gift vouchers were also provided to underprivileged students in the Pathumwan district community, ensuring they have access to books. The event included a live musical performance by Tewter Thanawat and a dance show by The Star team of the Five for All foundation, hosted by Dao Apisara Koetchuchuen, from 'Phuying Yok Kamlang Chaeo' TV show on Channel 3.