10 July 2023
BEC World launched Brand New Variety ‘Thai Niyom’ to Strengthen Thai Soft Power
![07.jpg](https://www.becworld.com/storage/newsroom/gallery/2022/nok/output/output/07.jpg)
Search Entertainment the producer of the Thai Niyom arranged a press conference to launch a new variety show called Thai Niyom (Thai Popularity). The program is about showing the success and the beauty of the Thai Soft Power, which are Music, Performing, Fashion, Culture, and any Festive. The press conference was held at Search Studio and joined by lots of guests, including BEC World executives, Mr. Charkrit Direkwattanachai, EVP Corporate Affairs and Communications, Ms. Prissana Klampinij, Corporate Affairs Manager, and Ch3 drama producers.
The Thai Niyom is hosted by Arm Viboon Leerattanakhajorn and Jib Wasu Sangsingkaew, and it will premiere every Sunday 16:45. It can be watched on Chanel 3HD and 3Plus application.’
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