An exclusive Thai Drama distribution agreement signed between BEC World and I.E. Entertainment
BEC World PLC is pleased to announce the appointment of its international distribution agreement with I.E. Entertainment Pte. Ltd.. BEC World’s original Thai dramas, produced by its various production houses and BEC Studio worldwide (excluding Thailand), will be officially distributed immediately.
At the recent Asia TV Forum (ATF) 2022, IE has already concluded deals for “Love Destiny” with PTS in Taiwan, and “Repercussion,” “My Forever Sunshine,” and “Love & Deception” with StarTimes in Africa. Deals in negotiation include 2023 titles - “Love Destiny 2,” “Royal Doctor,” “To the Moon and Back,” “Love at First Night,” “Doctor Detective,” and “The Betrayal” (remake of Dr. Forster).
“There’s a substantial share of revenue growth for BEC internationally since 2018. We have licensed over 6,200 hours of Thai dramas across Asia, Latin America, and Africa, with better-than-expected performance in Southeast Asian markets. We hope to enter new markets through this new partnership with IE Entertainment,” said Mr. Surin Krittayaphongphun, President – TV Business of BEC World.
I.E. Entertainment Pte. Ltd. is led by Indra Suharjono and Erlina Suharjono. The Suharjono sisters are veterans in the Asian media and entertainment industry, each with over 30 years of experience. Erlina’s wealth of experience in the motion picture business complements Indra’s in media entertainment and franchise management. Indra also has a strong track record of distributing Thai contents beyond its shores for the last four years, as she represents JKN Global Group.
Mr. Krittayaphongphun said, “We believe in the Suharjono sisters’ extensive knowledge, expertise, and networks in bringing Thai content beyond Asia, with IE as our exclusive distribution partner outside of Thailand, with CLMV and Greater China being non-exclusive.” He added, “This is a move to strengthen BEC World's global position as a leading entertainment company.”
Indra and Erlina Suharjono said, "We are honored to add BEC World’s high-quality content across all genres to IE’s portfolio. Thai dramas will go from strength to strength outside Thailand across all platforms. The appetite for Thai content in Asia is growing, and IE welcomes the opportunity to be at the forefront of this global trend.”