SET Announcements

August 07, 2007 To: President, Stock Exchange of Thailand. Re: Submission of Financial Statements for the 2nd Quarter of this Year. Enclosures: Financial Statements for the 2nd Quarter of this Year and the relevant management discussion and analysis. We are sending you herewith the enclosed financial statements of the company and the consolidated statement of the group for the 2nd quarter of this year ended June 30, 2007, which were reviewed by the Auditor and our Audit Committee has already reviewed them. BEC World group was able to made Baht 588 millions as its net profit for the 2nd quarter of this year, higher than that of the previous quarter by 8.7 percent or Baht 47 millions and Baht123 millions higher than that of the same quarter of prior year or an improvement of 26%, as the advertising income increased 100 millions higher than that of the previous quarter and 116 millions higher than that of the same quarter of prior year, from the higher utilization rate of our commercial air-time from expansion of our super-prime slot and from air-time rate increases on certain day parts, while our costs were lower than last year, as we had reduced the number of local drama, but increased from the prior quarter as we expanded our super-prime slot; whereas the selling and administration expenses did not change that much when compares with previous quarter and those of the same quarter of the prior year, therefore, our profit and our operating margin had improved substantially,as discussed further in the attached management discussion and analysis. Please be informed accordingly. Sincerely Yours, (Chatchai Thiamtong) Vice President - Finance BEC World Plc. Consolidated Financial Statements for the 2nd Quarter of the year 2007 Management Discussion and Analysis: Business Environment: As there were major changes in other channels, thus the industry's data was a bit weird as we do not see any improvement in advertising expenditure (adex) through television during the second quarter this year when compares with the previous quarter, even normally the second quarter is a better quarter of the year. Worse, the adex in this second quarter of 2007 had dropped 9% when compares with the same quarter of the prior year. However, Nielsen Media Research reported that Channel 3's market share is increasing up as the adex on our channel are still increases at a higher growth rate than the industry, pushing our share in the second quarter up to 25.9%, while our share for the first half of this year is 25.2%. When reviewed the report in details, it is obvious that the industry did not all reduce their spending as reported but there are several advertisers / several product groups, especially the major advertisers,increased their adex, some of them increased their adex more than 20% from the prior year, such as "skin care products" and "banks". Those who reduced,some of them are because of changes in regulations such as "alcoholic beverages" and "energy drinks"; or changes in policy such as "government campaign". The others who had dropped their adex a lot are "CD/VCD & Music Promotions" and "Leisure" Operating Results: Due to the change in accounting for investments, from the equity method to cost method in separate (the company only) financial statements of the company, the reported profit as shown in the separate statements is difference from that shown in the consolidated statement. This MD&A will discuss those numbers shown in the consolidated statement in order to avoid confusion. BEC World group was able to made Baht 588 millions as its net profit for the 2nd quarter of this year, higher than that of the previous quarter by 8.7 percent or Baht 47 millions; and Baht123 millions higher than that of the same quarter of prior year or an improvement of 26%, as the advertising income increased 100 millions higher than that of the previous quarter and 116 millions higher than that of the same quarter of prior year, from the higher utilization rate of our commercial air-time, from expansion of super-prime slot and from air-time rate increases on certain day parts, while our costs were lower than last year,as we had reduced the number of local drama, but increased from the prior quarter as we expanded our super-prime slot; whereas the selling and administration expenses did not change that much when compares with previous quarter and those of the same quarter of the prior year, therefore, our profit and our operating margin had improved substantially. Revenues: Our advertising income in the second quarter of this year was increased at higher rate than that of the industry; it increased higher than that of the previous quarter by 6.2% and also higher year on year by 7.3%. The increase came from higher utilization rate of our commercial air-time, from expanded super-prime slot and from air-time rate increases on certain day parts. The concerts and shows revenue is declined "quarter on quarter" and "year on year" as the number of shows reduced. Costs and Operating Expenses: Costs of services are lower "year on year" as same as the previous quarter as we had reduced the number of local drama, but increased "quarter on quarter" as we expanded our super-prime slot to accommodate additional demands. Costs of concerts and shows reduced in line with revenue. The selling and administration expenses did not change that much when compares with previous quarter and those of the same quarter of the prior year. Financial positions: Our total assets increased when compared with balances at the end of the previous year as cash and short term investment of our cash increased in line with the improved profit. Our liabilities also increased slightly from the level at the end the prior year as corporate income tax is higher. Our shareholders' equity increased because of higher profit. BEC World's financial positions are strong as usual.